Did you ever pay attention to the time of day when you open your emails? Newcraft helped KLM to dig into the data to find out if we could personalize the day and time of their newsletter.
We established 16 time frames throughout the week and predicted individually which time frame would result in the highest open- and click through rates. Hard core data science combined with interviews with KLM’s customers lead to surprising insights and striking results.
Increase in open rate
Increase in click through rate
Team Lead Data Science & Strategy