Cases Perrigo

Optimizing renowned self-care brands across all channels

Strategy, execution and performance management

Perrigo is one of the world’s leading pharmaceutical manufacturers with many different health and personal care brands.

 

To accelerate the performance of multiple brands across all digital marketing and sales channels, we created and executed a comprehensive, digital strategy.

 

We work in hybrid teams consisting of account managers, category managers, brand managers, digital (content) marketeers and our own digital specialists for Perrigo’s most important local and international brands, such as Ymea, Biodermal and Davitamon. Together, we focus on the execution of the following activities:

 

Increasing brand awareness and traffic by optimizing SEO and executing paid marketing campaigns via Google, Facebook, Instagram and retail platforms like Bol.com. Implementing marketing automation through our Salesforce Center of Excellence. Advising in driving growth through online sales channels and marketplaces, such as ah.nl, kruidvat.nl and bol.com

 

To achieve Perrigo’s goals we created a business intelligence solution that connects multiple offline and online (sales and marketing) data sources to generate actionable insights. This way we keep focusing on results and stimulate growth day by day.

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Want to know more?

Anna Ketting
Team Lead Digital Marketing

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