In 2018 Etos made the decision to invest in digital growth with Newcraft as its digital acceleration partner.
Together with the new Etos board of directors, Newcraft discovered a ‘late mover advantage’. We started planning a digital strategy and set up a hybrid team to start e-commerce activities with Etos.
We re-designed the organization to optimize cooperation and result. Then we could insource online marketing activities and focus on running the webshop. With paid and organic search activities we achieved 246% growth in the first six months after releasing the webshop and it keeps on increasing to this day.
Team Lead Data Science & Strategy