Cases Ahold Delhaize

Shaping a multinational retailer for the future

A journey to transform an organization

As one of the world’s largest food retail groups and a leader in supermarkets and e-commerce, millions of consumers around the globe connect with Ahold Delhaize brands every day.

 

Ahold faces a challenge and sees that consumer behavior is changing, digital developments are accelerating and disruptors are gaining ground.

 

The need to change and stay relevant was becoming urgent for Ahold. Together with Newcraft, Ahold embarked on a journey to transform their organization and connect their data, technology and digital capabilities.

Ahold Delhaize HQ

Our achievements

Close cooperation, a relentless focus on result and a can-do mentality enabled us to create major impact at Albert Heijn, Gall & Gall, Etos and Delhaize. Our partnership touched upon all aspects of digital acceleration, with data as the foundation every step of the way.

Collaboration

9yr

Projects done

200+

Ahold Delhaize strategy

Digital will enable us to deliver on our purpose and build trust with our customer.

Albert Heijn:
Digital impact program

Injecting capabilities in marketing organization with a customer-centric focus, data science projects ranging from customer classification to predicting grocery lists.

Albert Heijn:
Digital impact program

Injecting capabilities in marketing organization with a customer-centric focus, data science projects ranging from customer classification to predicting grocery lists.

Gall & Gall:
Digital maturity building

From optimizing the webshop and seriously growing online revenue to an omnichannel (digital) marketing strategy, including marketing automation and scalable personalization.

 

check out the Gall & Gall client story

Gall & Gall:
Digital maturity building

From optimizing the webshop and seriously growing online revenue to an omnichannel (digital) marketing strategy, including marketing automation and scalable personalization.

 

check out the Gall & Gall client story

Etos:
Digital acceleration 

Setting up and driving ecommerce, optimizing and insourcing digital marketing and creating new pockets for growth by delivering a digital venture strategy.

Etos:
Digital acceleration 

Setting up and driving ecommerce, optimizing and insourcing digital marketing and creating new pockets for growth by delivering a digital venture strategy.

Delhaize:
E-commerce acceleration

Full funnel conversion optimization and cross-channel digital marketing strategy & execution

Delhaize:
E-commerce acceleration

Full funnel conversion optimization and cross-channel digital marketing strategy & execution

So what will make the difference in Ahold’s future?

The people! By transferring our capabilities at the client we enable them to keep growing without the help of external parties. Albert Heijn’s marketing teams have been introduced to a customer centric way of thinking and working and Gall & Gall’s people are now capable of managing and optimizing their own digital marketing channels.

Want to know more?

Noor Bavinck

Team Lead Strategy & Data Science

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