Cases Gall & Gall

From offline leader to online winner

A strong brand but no online presence

That was Gall & Gall’s status five years ago. The company saw their customers’ needs change but where to start?


Our partnership with Gall & Gall is the perfect example of how a step-by-step strategy, execution and close cooperation leads to concrete results and long-term success.


We worked in hybrid teams with experts from Gall & Gall and Newcraft with a focus on innovation and loyalty. After developing a webshop and the execution of a cross-channel content strategy we created a strategy for marketing automation. Right now our focus is to scale personalization across all products & teams. 

Gall & Gall

Want to know more?

Noor Bavinck

Industry lead Retail

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