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Newcraft | a VML company
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Cases Ahold Delhaize
Shaping a multinational retailer for the future
A journey to transform an organization
As one of the world’s largest food retail groups and a leader in supermarkets and e-commerce, millions of consumers around the globe connect with Ahold Delhaize brands every day.
Ahold faces a challenge and sees that consumer behavior is changing, digital developments are accelerating and disruptors are gaining ground.
The need to change and stay relevant was becoming urgent for Ahold. Together with Newcraft, Ahold embarked on a journey to transform their organization and connect their data, technology and digital capabilities.
Our achievements
Close cooperation, a relentless focus on result and a can-do mentality enabled us to create major impact at Albert Heijn, Gall & Gall, Etos and Delhaize. Our partnership touched upon all aspects of digital acceleration, with data as the foundation every step of the way.
Collaboration
9yr
Projects done
200+
Digital will enable us to deliver on our purpose and build trust with our customer.
Albert Heijn:
Digital impact program
Injecting capabilities in marketing organization with a customer-centric focus, data science projects ranging from customer classification to predicting grocery lists.
Albert Heijn:
Digital impact program
Injecting capabilities in marketing organization with a customer-centric focus, data science projects ranging from customer classification to predicting grocery lists.
Gall & Gall:
Digital maturity building
From optimizing the webshop and seriously growing online revenue to an omnichannel (digital) marketing strategy, including marketing automation and scalable personalization.
Gall & Gall:
Digital maturity building
From optimizing the webshop and seriously growing online revenue to an omnichannel (digital) marketing strategy, including marketing automation and scalable personalization.
Etos:
Digital acceleration
Setting up and driving ecommerce, optimizing and insourcing digital marketing and creating new pockets for growth by delivering a digital venture strategy.
Check out the Etos case.
Etos:
Digital acceleration
Setting up and driving ecommerce, optimizing and insourcing digital marketing and creating new pockets for growth by delivering a digital venture strategy.
Check out the Etos case.
Delhaize:
E-commerce acceleration
Full funnel conversion optimization and cross-channel digital marketing strategy & execution
Delhaize:
E-commerce acceleration
Full funnel conversion optimization and cross-channel digital marketing strategy & execution
So what will make the difference in Ahold’s future?
The people! By transferring our capabilities at the client we enable them to keep growing without the help of external parties. Albert Heijn’s marketing teams have been introduced to a customer centric way of thinking and working and Gall & Gall’s people are now capable of managing and optimizing their own digital marketing channels.
