Email marketing specialist

Excel and grow

We help our clients to achieve maximum growth. As an Email Marketing Specialist, you are the driving force behind achieving our client goals. You are a dedicated professional who independently develops and optimizes email campaigns. In this role, you maintain close contact with our clients, strive to achieve set objectives, and inspire where possible.


You work closely with your colleagues at Newcraft but primarily with our client’s marketing teams, brand teams, and e-commerce teams. Email is your tactical and strategic tool to reach customers, increase engagement, and stimulate conversions. Additionally, you are always willing to collaborate with your colleagues on how to improve our clients’ campaigns.


Growth and collaboration are at the heart of what we do. We stay updated on the latest trends and best practices in email marketing so that we can always provide our clients with the best advice.


As an Email Marketing Specialist, you are the link between our clients and their success. Are you ready to take the next step with us?

Your responsibilities

  • Set up and optimize email marketing campaigns, from the briefing to publishing, analyze and report on the results. 
  • Manage our clients’ email marketing calendar and involve the relevant teams. 
  • Thoroughly test all outgoing emails. 
  • Conduct A/B tests to improve campaign effectiveness. 
  • Analyze email campaign performance and report on the results. 
  • Optimize work processes for our clients and propose improvements. 
  • Create responsive and personalized email templates. 
  • Stay informed about the latest trends and best practices in email marketing to provide our clients with the best advice.

What we expect from you

  • A minimum of 2 years of work experience as an email marketer. 
  • Experience with email marketing software, such as SFMC, Selligent, Clang, Tripolis, MailChimp, ActiveCampaign, or similar systems. 
  • Customer-focused attitude. 
  • Strong organizational skills and accuracy. 
  • Independence and a strong sense of responsibility. 
  • Data-driven and creative in setting up converting campaigns and content. 
  • Excellent analytical skills. 
  • Proactive and resourceful. 
  • Flexibility and the ability to handle multiple tasks simultaneously. 
  • Basic experience and/or knowledge of HTML is a plus. 
  • Experience in writing email copy is a plus. 
  • Knowledge of GA4 is a plus.

About us

At Newcraft, you will be working in a stimulating environment where you can collaborate with colleagues to improve and optimize client campaigns. We encourage continuous growth and development and expect you to stay up-to-date with the latest developments in the email marketing world.

Who you are

You are an entrepreneurial individual who thinks solution-oriented. You are always up to date with the latest developments in the field of email marketing and enjoy sharing your knowledge with your colleagues. Additionally, you have strong communication skills and are fluent in both Dutch and English, both spoken and written.

What’s in it for you

Sounds like you?

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