For Jacobs Douwe Egberts Professional, it is essential that their emails match the brand identity and eventually contribute to a higher NPS and generate sales. Fixing the basics is key towards achieving these goals! Therefore we started by creating user-friendly Drag & Drop emails, that will make the work of the email marketers easier.
Making quick changes in emails was difficult and time consuming for marketers because of the complex HTML templates that had been built with previously used email marketing software. In order to find a solution that will allow the email marketers to work faster and reduce the chance of brand identity errors, we defined 3 main tracks within this project:
Team lead Salesforce