Rijksmuseum is one of the most iconic museums in the Netherlands. Its renowned exhibitions and world famous pieces of art are visited by millions of people every year.
Large numbers of visitors also means large amounts of useful data. Our challenge is to use this data as a means to improve the customer experience even further.
Together with the Rijksmuseum, we have defined an executable data strategy and developed new data capabilities. With our problem solving expertise they can make informed decisions. Our data scientists conduct discovery analyses for data mining, develop prediction engines for crowd management, and publish dashboards with metrics aligned to company goals.
We cooperate closely to transfer our knowledge and ensure real change from within. By bridging the gap between IT and business, the department marketing & communication of the Rijksmuseum can now act upon insights from the developed intelligence. So far we have set several changes in motion to ensure every visitor can enjoy Rijksmuseum to the fullest, such as:
Team Lead Strategy & Data Science