Newcraft Insights: FMCG

Why FMCGs need a new approach to digital

An analysis and practical guide to accelerating your ecommerce

In this guide we break down the steps for FMCGs to quickly shift to a sustainable digital approach. The guide includes:

3 strategic tracks for FMCG’s to focus on: challenging your existing accounts, building your own D2C capabilities and establishing relationships with your consumers


4 recommendations on how to start immediately with digital acceleration and swiftly act upon new opportunities


Advice on digital risk assessment of your product portfolio

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