Now Blog

Maxeda DIY Group and Newcraft accelerate international growth through marketplaces

Maxeda DIY Group, parent company of DIY chains Praxis, Brico and BricoPlanit, has been active in the European market through marketplaces since 1 September. Newcraft is helping the company to accelerate their international growth by taking on the management of marketplaces such as Amazon and ManoMano. Together, Maxeda and Newcraft invest in the future and successful operation of these platforms.


Maxeda has been offering products through international marketplaces for some time, but wants to accelerate and expand into new countries and channels and chose Newcraft to support this. Newcraft’s expertise around successful platforms such as and Amazon will be used to achieve sales growth through this channel. A team of marketplace specialists works closely with Maxeda to achieve this.


Direct result
Harmen Lewin, Director Digital at Maxeda DIY Group: “Consumers around the world are increasingly shopping on marketplaces, making it an ideal platform to grow internationally and reach new customers through this channel. Newcraft’s expertise enables us to scale up at lightning speed and achieve immediate results”.


Martijn Haanappel, Founder Newcraft: “We are proud that Maxeda entrusts this to us and we are happy to work with them to make this project a great success.


Want to know more about how we can help accelerate your marketplace performance? Contact Joost Jenneskens:


About Maxeda:
Maxeda DIY Group is the largest DIY retailer in the Benelux with 345 stores and more than 7,000 employees. Maxeda has three formats: Praxis in the Netherlands, Brico in Belgium and Luxembourg and BricoPlanit in Belgium. The majority of these stores have an average retail floor space of between 3,000 and 5,000 square meters divided between Praxis (192 stores), Brico (140 stores) and BricoPlanit (13 stores).


For more information, visit the website: