Expertise

Retail media & data monetization

Connecting retailers and brands

We connect retailers and brands by creating digital retail solutions that benefit both parties and the consumer. Focussing on digital shelf, retail media and data & insights to create digital retail excellence.

For retailers

Retailers have a huge opportunity to monetize their platform, channels and data, while helping brands to achieve their sales and marketing goals. That’s where we come in. We develop, run, and change monetization programs, setting the stage for fruitful collaborations between retailers and brands.

For brands

In order to influence performance on retail platforms, we believe brands need to focus on four pillars; their digital shelf at retailers, retail media performance, retail  data & insights and creative concepts between brands and retailers. We we help brands to accelerate within these four pillars to achieve digital retail excellence.

Newcraft is now VML


We've leveled up!
The Newcraft crew has joined the VML Netherlands team, unlocking exciting new possibilities. Explore our expanded universe of services at VML.com

Go to VML

Brand * Customer Experience * Commerce * Enterprise Solutions

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