Expertise

CRM/Loyalty/Email marketing

Everything for a great relationship with the customer

Together with our clients, we think from a single customer point of view. We walk through their complete customer journey and optimize and increase their Customer Lifetime Value, by setting the right KPI’s and creating focus on all channels and tactics.

Our CRM, loyalty & email marketing services

Marketing automation scan

  • Email marketing scan & opportunities
  • CRM scan & opportunities
  • Loyalty program scan & opportunities
  • A combination of the 3 options above

 

Strategy & consultancy

 

  • Email, CRM and Loyalty program discovery
  • ESP management & email creation
  • Email, CRM and Loyalty program strategy

Marketing automation scoping

  • Defining business & technical requirements
  • Scoping Marketing Automation landscape
  • Cross-channel journey and email creation

Salesforce Marketing Cloud implementation

  • Discovery wishes and needs
  • Account & data model setup 
  • IP warmup
  • Automation setup
  • Cross-channel journey and email creation

Want to know more about our CRM, loyalty and email markting services? Reach out to out to our lead Jordy Mulder: jordy.mulder@newcraft.nl.

Newcraft is now VML


We've leveled up!
The Newcraft crew has joined the VML Netherlands team, unlocking exciting new possibilities. Explore our expanded universe of services at VML.com

Go to VML

Brand * Customer Experience * Commerce * Enterprise Solutions

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