Services

Data
Science
Machine

The ultimate data solution that allows you to capitalize on data quickly by using pre-built data solutions, focused on driving immediate commercial impact.

 

Data. It’s present in every organization and using it effectively has evolved into the holy grail of marketing. It’s one of the most important enablers of a successful digital transformation. But to really become a data-driven marketing organization is a big challenge. It’s not just collecting and analyzing data, it’s asking the right questions, gathering valuable insights and of course effectively using this in your communication with current and future customers.

 

Get in touch to sign up for a free demo

The ultimate data solution that allows you to capitalize on data quickly by using pre-built data solutions, focused on driving immediate commercial impact.

 

Data. It’s present in every organization and using it effectively has evolved into the holy grail of marketing. It’s one of the most important enablers of a successful digital transformation. But to really become a data-driven marketing organization is a big challenge. It’s not just collecting and analyzing data, it’s asking the right questions, gathering valuable insights and of course effectively using this in your communication with current and future customers.

 

Get in touch to sign up for a free demo

The Data Science Machine helps you with:

 

1. Collecting the right data

 

2. Creating one central view on your organization’s data

 

3. Drive value by implementing fast and scalable solutions

 

The Data Science Machine helps you with:

 

1. Collecting the right data

 

2. Creating one central view on your organization’s data

 

3. Drive value by implementing fast and scalable solutions

 


So how do we help turning data into value? The Data Science Machine can create immediate business impact with three solutions:

ROPO insights

Research Online, Purchase Offline: Create omni-channel insights by connecting online orientation to offline buying behaviour.

Customer Lifetime Value

Get to know your customer’s buying behavior and develop Customer Lifetime models using our RFM method (Recency, Frequency, Monetary).

Media Mix Modeling

Optimize your media spend by making data-driven decisions in allocating the right budget to the right channel.

Depending on your organization’s wishes and ambitions, the Data Science Machine offers many other solutions and use cases to drive value like; customer acquisition, cross- & upsell, loyalty, fulfilment and monetization.

Data Science Engine solutions overview

Why choose Newcraft’s Data Science Machine?

We set up a tailor made Data Science Machine within your organization’s domain. This way you can develop your own intelligence and achieve full ownership of your data and technology, so the entire organization can use it. We can develop the capabilities in order for your teams to manage and use the technology themselves, or we can offer further support. Of course we’ll offer our expertise on further development or adding and analyzing new data. No strings attached, flexible, sophisticated and scalable solutions.

Why choose Newcraft’s Data Science Machine?

We set up a tailor made Data Science Machine within your organization’s domain. This way you can develop your own intelligence and achieve full ownership of your data and technology, so the entire organization can use it. We can develop the capabilities in order for your teams to manage and use the technology themselves, or we can offer further support. Of course we’ll offer our expertise on further development or adding and analyzing new data. No strings attached, flexible, sophisticated and scalable solutions.