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Navigating change: Online search trends shaping the Dutch automotive industry
The automotive industry is evolving quickly. Legal changes and environmental concerns are impacting marketplaces, but are also highly affecting consumer’s online search behavior.
Our latest Organic Growth Report on the automotive industry in The Netherlands explores these online search trends, revealing an under-representation of major automotive manufacturers in many categories and on many platforms. Meanwhile, newer entrants are growing in visibility and presence.
Furthermore, with the rising preference for social channels beyond Google for exploration, the paradigm of search behavior is evolving rapidly.
The automotive industry is evolving quickly. Legal changes and environmental concerns are impacting marketplaces, but are also highly affecting consumer’s online search behavior.
Our latest Organic Growth Report on the automotive industry in The Netherlands explores these online search trends, revealing an under-representation of major automotive manufacturers in many categories and on many platforms. Meanwhile, newer entrants are growing in visibility and presence.
Furthermore, with the rising preference for social channels beyond Google for exploration, the paradigm of search behavior is evolving rapidly.
Download the report if you want to know:
- Where and how consumers search and explore vehicles
- Understand which brands are visible (and which are not)
- Learn how emerging brands are growing (and where to spot opportunities)
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