Our digital maturity report of EV car brands in The Netherlands revealed a surprising contrast between newcomers and established brands. Each of these brands communicates a distinct message through select channels, aiming to capture EV buyers’ interest.
By examining different EV buyer personas, we evaluated digital and brand maturity and their effectiveness in engaging potential customers. Surprisingly, a traditional brand outperformed the more digitally enabled non-legacy manufacturer, highlighting the value of getting the online automotive buying journey right.
This success underscores the advantage of experience and knowledge of customer needs, showing how a well-honed digital strategy can make all the difference.
