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Newcraft | a VML company
Amsteldijk 166
1079 LH Amsterdam
+31 20 77 03 443
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Expertise
Data
Accelerator
The ultimate data solution that allows you to capitalize on data quickly by using pre-built data solutions, focused on driving immediate commercial impact.
Data. It’s present in every organization and using it effectively has evolved into the holy grail of marketing. It’s one of the most important enablers of a successful digital transformation. But to really become a data-driven marketing organization is a big challenge. It’s not just collecting and analyzing data, it’s asking the right questions, gathering valuable insights and of course effectively using this in your communication with current and future customers.
The ultimate data solution that allows you to capitalize on data quickly by using pre-built data solutions, focused on driving immediate commercial impact.
Data. It’s present in every organization and using it effectively has evolved into the holy grail of marketing. It’s one of the most important enablers of a successful digital transformation. But to really become a data-driven marketing organization is a big challenge. It’s not just collecting and analyzing data, it’s asking the right questions, gathering valuable insights and of course effectively using this in your communication with current and future customers.
The Data Accelerator helps you with:
1. Collecting the right data
2. Creating one central view on your organization’s data
3. Drive value by implementing fast and scalable solutions
The Data Accelerator helps you with:
1. Collecting the right data
2. Creating one central view on your organization’s data
3. Drive value by implementing fast and scalable solutions
So how do we help turning data into value? The Data Accelerator can create immediate business impact with three solutions:
ROPO insights
Research Online, Purchase Offline: Create omni-channel insights by connecting online orientation to offline buying behaviour.
Customer Lifetime Value
Get to know your customer’s buying behavior and develop Customer Lifetime models using our RFM method (Recency, Frequency, Monetary).
Media Mix Modeling
Optimize your media spend by making data-driven decisions in allocating the right budget to the right channel.
Depending on your organization’s wishes and ambitions, the Data Accelerator offers many other solutions and use cases to drive value like; customer acquisition, cross- & upsell, loyalty, fulfilment and monetization.
Why choose Newcraft’s Data Accelerator?
We set up a tailor made Data Accelerator within your organization’s domain. This way you can develop your own intelligence and achieve full ownership of your data and technology, so the entire organization can use it. We can develop the capabilities in order for your teams to manage and use the technology themselves, or we can offer further support. Of course we’ll offer our expertise on further development or adding and analyzing new data. No strings attached, flexible, sophisticated and scalable solutions.
Why choose Newcraft’s Data Accelerator?
We set up a tailor made Data Accelerator within your organization’s domain. This way you can develop your own intelligence and achieve full ownership of your data and technology, so the entire organization can use it. We can develop the capabilities in order for your teams to manage and use the technology themselves, or we can offer further support. Of course we’ll offer our expertise on further development or adding and analyzing new data. No strings attached, flexible, sophisticated and scalable solutions.
