Get in touch.
Newcraft | a VML company
Amsteldijk 166
1079 LH Amsterdam
+31 20 77 03 443
Parking
Our office has an underground car park.
Cases PON
Driving digital acceleration
Mobility products, services and solutions.
Pon Holdings is a privately owned multinational involved in mobility products, services and solutions in more than 65 countries with a yearly turnover of more than €7,3B. Since 2008 Newcraft has been Pon’s digital acceleration partner for the board, to bring understanding and trust in executing change and optimizing current performance. We work for six business lines, developed a Digital Innovation Lab and are continuously developing digital capabilities.
Automotive
We initiated and supported in mastering digital lead generation activities for Audi, SEAT, Škoda and Volkswagen and defined and set up digital marketing dashboards for all brand sites to enable active digital funnel management. Meanwhile, we supported the organization with interim roles and hybrid teams to increase Pon’s digital maturity.
To overcome a blocking channel conflict situation, we defined an e-commerce strategy and develivered a platform including all financial, legal, logistic, warehousing and customer care processes. We added Audi, SEAT, ŠKODA, Porsche and Volkswagen and new propositions such as merchandise, accessories and at home installation. We developed key customer journeys for the launch of CUPRA and co-developed a customer centric approach in launching new models for Audi and SEAT.
Automotive
We initiated and supported in mastering digital lead generation activities for Audi, SEAT, Škoda and Volkswagen and defined and set up digital marketing dashboards for all brand sites to enable active digital funnel management. Meanwhile, we supported the organization with interim roles and hybrid teams to increase Pon’s digital maturity.
To overcome a blocking channel conflict situation, we defined an e-commerce strategy and develivered a platform including all financial, legal, logistic, warehousing and customer care processes. We added Audi, SEAT, ŠKODA, Porsche and Volkswagen and new propositions such as merchandise, accessories and at home installation. We developed key customer journeys for the launch of CUPRA and co-developed a customer centric approach in launching new models for Audi and SEAT.
Bikes
By connecting the ERP to dealer portals and consumer-facing digital brand channels we’ve defined a digital closing-the-loop strategy for brands Gazelle, FOCUS, Kalkhoff, Union and Cervélo.
We’ve secured a top-3 SERP position in organic traffic through our content strategy for Gazelle and FOCUS across European markets.
The first connected e-bike was defined and developed by Newcraft, which closed the loop of production, bike dealers and consumers and became the best selling e-bike for Gazelle.
Bikes
By connecting the ERP to dealer portals and consumer-facing digital brand channels we’ve defined a digital closing-the-loop strategy for brands Gazelle, FOCUS, Kalkhoff, Union and Cervélo.
We’ve secured a top-3 SERP position in organic traffic through our content strategy for Gazelle and FOCUS across European markets.
The first connected e-bike was defined and developed by Newcraft, which closed the loop of production, bike dealers and consumers and became the best selling e-bike for Gazelle.
Financial services
For a joint venture between Volkswagen AG and Pon Holdings, we developed and successfully executed an online strategy for the first online (and still very successful) multi-brand direct sales channel for private lease: autoabonnement.nl. While defining digital strategy, repositioning of the brand and the development of a new digital service proposition we supported the organization with digital interim roles and gradually built up digital maturity. Furthermore, we defined a digital growth strategy for DutchLease.
Financial services
For a joint venture between Volkswagen AG and Pon Holdings, we developed and successfully executed an online strategy for the first online (and still very successful) multi-brand direct sales channel for private lease: autoabonnement.nl. While defining digital strategy, repositioning of the brand and the development of a new digital service proposition we supported the organization with digital interim roles and gradually built up digital maturity. Furthermore, we defined a digital growth strategy for DutchLease.
Mobility
We’ve developed two multi-modal (shared) mobility propositions, one of which merged with the Dutch Railways into hely.com, the leading mobility platform in the Netherlands.
We also created the brand identity, experience design and introduction campaign for the Dutch MaaS (Mobility as a Service) app Moves. Moves combines route planning, booking and opening shared (electric) bikes, scooters or cars. Public transport, taxi or parking tickets. One registration. One app.
Mobility
We’ve developed two multi-modal (shared) mobility propositions, one of which merged with the Dutch Railways into hely.com, the leading mobility platform in the Netherlands.
We also created the brand identity, experience design and introduction campaign for the Dutch MaaS (Mobility as a Service) app Moves. Moves combines route planning, booking and opening shared (electric) bikes, scooters or cars. Public transport, taxi or parking tickets. One registration. One app.
Industrial Mobility
For W&O, one of the world’s largest distributors of pipe, valves, fittings, engineered products and automation we developed Insighter™. This award-winning data-driven platform for collaboration with their strategic client shipbuilder Austal USA optimizes and digitizes their end-to-end collaboration workflow. This could result in the improvement of delivery times of parts by 10 to 15%, securing a multi-million dollar contract.
Industrial Mobility
For W&O, one of the world’s largest distributors of pipe, valves, fittings, engineered products and automation we developed Insighter™. This award-winning data-driven platform for collaboration with their strategic client shipbuilder Austal USA optimizes and digitizes their end-to-end collaboration workflow. This could result in the improvement of delivery times of parts by 10 to 15%, securing a multi-million dollar contract.
Equipment & Power
We’ve developed and implemented brand websites and digital propositions for different OpCo’s and supported the organization with different digital interim roles to gradually master their own digital maturity.
Equipment & Power
We’ve developed and implemented brand websites and digital propositions for different OpCo’s and supported the organization with different digital interim roles to gradually master their own digital maturity.
Digital Innovation Lab
We initiated and managed Pon’s Digital Innovation Lab through which we delivered over 50 digital channels, propositions and new ventures to Pon businesses around the world, unlocking incremental value streams and volume growth in new digital channels.
Examples are VW Connected Car, the Porsche24 loyalty program, SEAT test drive, SAF-HOLLAND connected axle, AI driven battery alert, AI driven smart car configurator, VW predictive maintenance, Hely multi-modal mobility proposition, DOCKR last-mile proposition, PonCat loyalty proposition, Orion Grip and Engenius online parts platform.
Digital Innovation Lab
We initiated and managed Pon’s Digital Innovation Lab through which we delivered over 50 digital channels, propositions and new ventures to Pon businesses around the world, unlocking incremental value streams and volume growth in new digital channels.
Examples are VW Connected Car, the Porsche24 loyalty program, SEAT test drive, SAF-HOLLAND connected axle, AI driven battery alert, AI driven smart car configurator, VW predictive maintenance, Hely multi-modal mobility proposition, DOCKR last-mile proposition, PonCat loyalty proposition, Orion Grip and Engenius online parts platform.
Digital capabilities
For four years we initiated, set up and ran a series of digital capability programs on design thinking and customer centricity. This included a peer2peer community for employees across multiple businesses and countries and focused on Design Thinking and Customer Centricity. We also ran executive tracks for leadership teams of 10 different opco’s and developed a detailed DIY playbook to enable all business lines to develop their own digital strategies.
Digital capabilities
For four years we initiated, set up and ran a series of digital capability programs on design thinking and customer centricity. This included a peer2peer community for employees across multiple businesses and countries and focused on Design Thinking and Customer Centricity. We also ran executive tracks for leadership teams of 10 different opco’s and developed a detailed DIY playbook to enable all business lines to develop their own digital strategies.
Not slowing down
Together we’ve created substantial incremental revenue through new propositions in the entire Pon organization, and there’s no sign of slowing down. We continue to accelerate at Pon with all of our strategy, commerce, and data & crm capabilities.
