Paid advertising specialist

The best online performance for top brands

As a Paid Advertising Specialist at Newcraft, you will work directly for leading brands and help them get the best results from their paid media campaigns.


You’ll operate on three levels; strategic, tactical and knowledge transfer. 


Strategic; you decide how the different paid channels can be used to get the best results for your client. You determine the right KPIs, budget attribution and understand the relationship between the different paid, owned and earned channels. You use the available data science capacity to deploy campaigns as smartly as possible. 


Tactically, you ensure that campaigns are implemented, optimized and automated. You challenge your colleagues on their choices and you’re not afraid to get your hands dirty and work on the campaigns yourself.


Knowledge transfer; you can transfer your capabilities both internally and to the clients so that they can eventually take control of their campaigns.

About the team

Our Paid Marketing team is an ambitious group of experts that strive to be the best in their field. With our data driven and customer focused mindset we help clients gain the most out of their technology, data and media budget in order to influence both online as well as offline sales. Instead of focussing on the channels individually we rather work in multidisciplinary teams, connecting both brand as well as performance marketing efforts, strongly enhanced by smart automations and data solutions. Unlike most media agencies we rather work with our clients in hybrid teams rather than for our clients and are eager to transfer our capabilities to them to ensure sustainable results.


Our way of working is pragmatic, result driven and gains trust at the client so they see us as an important sparring partner. Within our teams we coach towards results, quality, constant learning and fun.


Want to know more about what it’s like to work at Newcraft’s Paid Marketing team? Listen to this podcast interview with our colleague Dirk (in Dutch).


Who you are

  • You have an entrepreneurial nature; you are always looking for new commercial opportunities
  • You’re self-starting 
  • You are always curious about new digital developments and their applicability
  • You want to be the best in your field


  • A completed HBO/WO education and at least 4 years experience with paid media
  • Demonstrable, hands-on experience in the field of SEA and Google Ads
  • Hands-on experience with SEA management platforms and 3rd party technology, preferably the Google Marketing Platform (SA360) and Channable.
  • Knowledge of Paid Social, Programmatic Display & Video, and Affiliate marketing
  • Experience working at or for large clients, with large budgets and projects
  • Excellent communication and consultancy skills
  • Analytical thinking skills and experience with a data-driven approach
  • Fluent speaking and writing skills in Dutch and English


What’s in it for you?

Working on challenging projects with big budgets and impressive clients in the structure of a young and dynamic organization, that’s working at Newcraft. You will work together with the best specialists from all digital disciplines and you will get a lot of space to develop yourself.


Sounds like you?