Industry lead CPG

Top results for top brands

As the lead of Newcraft’s CPG team, you’ll be responsible for the digital growth of our CPG brand clients, as well as the team’s development and growth. 


Your portfolio will consist of industry leading clients within CPG. They trust on your vision and expertise to help them realize future-proof growth. You’re a sparring partner on executive level, help them set long-term as well as short-term goals and create a roadmap with concrete steps to achieve these goals. You have all of Newcraft’s expertise teams to your disposal (strategy, proposition development, data science, paid marketing, data science, commerce, email & crm, organic growth, experience design, digital retail & monetization) and you know exactly what the client needs for success.


Next to managing current CPG clients, you’ll be responsible for generating new business in the CPG industry. At the same time you are leading Newcraft’s CPG team and make sure your team members can perform at their best.

About the team

Newcraft’s CPG team consists of driven and experienced people from different corners of the CPG industry, connected by our curiosity and entrepreneurship. We love to explore new opportunities and want to be ahead of the game when it comes to digital developments. We motivate and stimulate each other to become the best in our league by celebrating successes and organizing development events. Everybody’s willing to go the extra mile and help each other out with any challenge.

Who you are

  • Analytical & strategic thinker
  • Hands-on mentality
  • Communicative with excellent persuasive skills
  • Passionate about digital and new developments 
  • A keen eye for commercial opportunities


  • A Bachelor’s or Master’s degree
  • At least 10 years experience in the CPG industry
  • Experience in being commercially responsible
  • A proven track record in managing digital B2C channels
  • Experience in digital marketing, marketplaces, data & analytics, CRM & loyalty
  • Fluent in Dutch & English

What’s in it for you?

Working on exciting and challenging projects with the dynamics and structure of a small organization. That’s working at Newcraft. You’ll get the freedom and responsibility to make your own decisions. But you don’t have to do this alone. There’s a team of specialists you can rely on. Together we can make a difference. Fun is part of the job, we love what we do, the clients we work for, and each other.

Sounds like you?