With this daring statement ánd decision, it all started. Jacobs Douwe Egberts Professional (JDEP) and Newcraft teamed up around the idea to shake up the professional coffee market.
What started as a ‘one-man-gang’ grew into a hybrid team of specialists. Transferring capabilities from Newcraft to JDEP to enable the organization to drive their own digital growth.
Our key responsibilities were to run and optimize e-business by continuous optimization, to change internal processes to enable holistic customer engagement segmented and personalized full customer journeys and to innovate by developing new propositions, exploring new technologies and new e-business channels.
To accelerate the time-to-market of new propositions JDEP and Newcraft embraced Design Thinking and Lean Startup methodologies.
For example, in 90 days a connected coffee-machine was developed, launched and tested in-market. Tapping into pains/gains of the SoHo market-segment and providing valuable behavioural insights.
The NL e-business platform and organization serves as a blueprint to manage a global rollout. Proven strategies, technology, processes and propositions will be tailored to local market specifics.
Theo van Egmond
Team Lead Creative