Cases Bakker.com

International growth through marketplaces

Bakker.com is the number 1 in plant shipping in Europe with over 70 years of experience.

The company grew by distributing gardening products like flower bulbs, flower seeds and plants through catalog. Today, they sell their products directly to consumers through their webshop and have the ambition to be frontrunners in other online shopping platforms.

 

Consumers purchase their items more and more through marketplaces like bol.com and Amazon. Therefore, it’s essential for Bakker.com to also sell their products through these channels in order to maximize their success. Newcraft used their expertise within marketplaces to achieve international growth within these platforms.

 

 

Increase in revenue

920%

Countries & languages

5

SKU’s

1.000+

Setting up a successful marketplace account with Newcraft in 8 steps

  • Strategy development
  • Integrator setup
  • Launch new marketplaces and countries
  • Brand awareness and content optimisation
  • Paid ads management
  • Tools implementation
  • Account health
  • Capability development

Boosting sales with the right combination of organic content, ads and analytics tools

Content creation with an international focus

To create extra online visibility we created brand pages and added relevant content for online marketplaces in different countries and languages: bol.com, Amazon Germany, Amazon France, Amazon UK and Amazon Italy.
The content is optimized based on the most important keywords. This will make sure that as many customers as possible will find the products of Bakker.com

Advertisement on marketplaces and brand awareness

We set up campaigns on the different marketplaces to increase the visibility of the products and boost sales. Besides, we performed daily bid and keyword optimization for an efficient spend of the marketing budget.

Analytics tools

In order to optimize the revenue and marketing spend, Newcraft implemented different tools to analyze the performance of the products. Thus, it allowed them to measure: organic ranking, buybox ownership, page views, clicks, etc and make better data-driven decisions.

Cability development

With the help of Newcraft, Bakker.com was able to launch and grow fast on multiple international marketplaces. The last couple of months Bakker.com hired a team that should take over most of the tasks. With active hands-on support and training on multiple topics we made sure they will continue on growing the marketplace performance.
 


Results

 
Bakker.com had an ambitious target on marketplaces and a big portfolio to list, but no marketplace experience or team. However, they now already list more than 1.000 SKUs on bol.com, Amazon Germany, Amazon France, Amazon Italy and Amazon UK within 6 months.
 

Check out Bakker.com on bol.com or on Amazon.de

Cability development

With the help of Newcraft, Bakker.com was able to launch and grow fast on multiple international marketplaces. The last couple of months Bakker.com hired a team that should take over most of the tasks. With active hands-on support and training on multiple topics we made sure they will continue on growing the marketplace performance.
 


Results

 
Bakker.com had an ambitious target on marketplaces and a big portfolio to list, but no marketplace experience or team. However, they now already list more than 1.000 SKUs on bol.com, Amazon Germany, Amazon France, Amazon Italy and Amazon UK within 6 months.
 

Check out Bakker.com on bol.com or on Amazon.de

Want to know more?

Anna Ketting
Team Lead Digital Marketing

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