Get in touch.
Newcraft
B. Amsterdam, 4th floor
Johan Huizingalaan 763A
1066 VH Amsterdam
+31 20 77 03 443
info@newcraft.nl
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Parking
B.Amsterdam has a parking deck behind the building. Parking costs are €2,- per hour or €12,- for an entire day.
Cases Aegon
Building a global customer-centric organization
Implementing marketing automation to improve customer centricity and reduce costs
As one of the leading financial service providers in the world, it’s Aegon’s mission to be the customer driven company of the future.
High ambitions in a fast-changing environment with lots of competition from emerging disruptors demand an integrated approach where technology, data and the right capabilities are connected. Newcraft supports Aegon’s global transition with three main focus points: marketing automation, insourcing media and developing the right capabilities.
Collaboration
5 yr
International scope (countries)
10
Nr of Newcraft colleagues
20
Collaboration
5 yr
International scope (countries)
10
Nr of Newcraft colleagues
20
What did we do
To enable a continuous and seamless conversation for Aegon’s clients, Newcraft supported in developing and implementing a strategy on marketing automation. By guiding the implementation of Salesforce Marketing Cloud and Google Marketing Platform, Newcraft helped to improve efficiency and effectiveness of Aegon’s communication channels.
Implementing marketing automation world-wide doesn’t just improve customer-centricity, Aegon was able to optimize media spend and save costs by insourcing media, making media agencies redundant.
Achieving Aegon’s ambitious goals requires more than state of the art technology; it needs a different way of working and matching capabilities. In order to empower the marketing teams around the globe, Newcraft and Aegon developed the Digital Marketing Academy. Executives, managers and specialists from 12 different countries participated in tailor-made programs around customer-centricity, data-driven marketing and technology.
